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Avi Zimmerman

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Aug 9, 2017, 11:52 AM

#HasbaraFail Part 2 — Always being right

The only thing worse than the hasbara activist’s default apologetic posture is his tendency to go to the other extreme. Always-being-right is the ultimate turn-off for today’s audience*. Here are the top three reasons why. Fake news era -- It’s becoming...

Aug 2, 2017, 1:50 PM

#HasbaraFail Part 1 – Always being wrong

We’ve all heard the question; “if Israel is so amazing, why is its hasbara so horrible?” Sadly, there’s no one way to answer that question. This concise eight-part weekly series will address some of the central conceptual constructs that...

Jan 26, 2017, 12:12 PM

Are Jews kosher enough for Islam?

If you’ve had an opportunity to present a TED-style talk, you know that composure is critical to your ability to connect with the audience. But when the environment is not sterile and the audience is the subject of your...

Jan 15, 2017, 12:11 PM

Paris and Hasbara in one hand, two aces in the other

Before dedicating himself to grass-roots peacemaking, Inon Dan Kehati was a semi-professional poker player. An Ashkenazi-Yemenite Israeli from Tel Aviv, his labor intensive stint in Las Vegas taught him a thing or two about unconventional game theory. Ask and...

Dec 20, 2016, 1:15 PM

Is the echo-chamber hollow?

Two weeks from today, we'll step out of our comfort zone and into a new international conversation. Though the decibel level here in the Judea-Samaria echo chamber is intensifying to an unprecedented high, the city of Ariel is adopting...

Dec 24, 2015, 11:31 AM

It’s only terrorism

So, my Whatsapp is flying off the hook. Everyone here is getting a text message asking if they're okay. And now my news app just pushed the confirming headline. Yup - it's another terror attack. This time, it's in...

Jan 29, 2015, 10:46 AM

What’s next for Gaza’s settlers

A community displaced to Ariel by the disengagement, has remained steadfast in their pioneering spirit

Aug 5, 2014, 3:17 PM

Israel’s fear of winning

Tisha B'Av of the Protective Edge variety presents Israel with an unprecedented opportunity to consider its current position along the exile-redemption continuum. Perhaps more importantly, it's an opportunity for Israel to consider why it chooses to remain stuck where...

Jul 22, 2014, 2:37 PM

Protective Edge Prayer Perspectives for Christians

Millions of people are praying for Israel during Operation Protective Edge. Many, perhaps most, are not Jewish. Their prayers are real, visceral and genuine. But, sincere as they are, there's a growing sense of disorientation among Israel's Christian friends,...

Jul 14, 2014, 11:30 AM

Our first siren, again

The sirens are familiar. I've heard them before. But this time, it was humblingly different. It took almost a week of bombardments until the inevitable hit home last night. Earlier in the day I installed the Red Alert app on...

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About Me

Avi Zimmerman is the City of Ariel's international representative. He is the Executive Director of American Friends of Ariel and the Founder of TALK17.